If you have a kid in college, the bill went up about $3,182 this year. You paid for that increase out of checking. Loans barely touched it.
Sallie Mae’s annual survey landed on August 12. The average family spent $34,019 on college in 2025-26, up 10% from $30,837. Everybody repeated that number.
Nobody repeated the two underneath it. Borrowing covered 22% of the bill. Family income and savings covered 49%.
Where the money actually comes from
Break the $34,019 into its parts and the picture stops looking like the one on cable news. Parent income and savings: 39%, or $13,087. Scholarships: 15%, or $5,077. Grants: 12%, or $4,186. Student borrowing: 11%, or $3,793. Parent borrowing: 11%, or $3,734. Student income and savings: 10%, or $3,536. Relatives chipping in: 2%.
Only 47% of families borrowed anything at all.
That is Sallie Mae’s own research, and Sallie Mae sells student loans. When the lender’s survey puts its own product behind scholarships and grants, believe it.
Rick Castellano, a VP at Sallie, said families “are planning ahead and continue to value college, but the most informed decisions start with outcomes in mind.” Fair enough. Here’s what that framing skips: 79% of families ruled out a school on price. The planning is happening. It is happening at the point where the family looks at a number and walks away.
The number worth attacking
Scholarships and grants covered 27% of the bill, an average of $9,263. Parent and student borrowing together came to $7,527. Free money outran borrowed money by about $1,700 a year.
And 74% of families completed the FAFSA. Which means roughly one in four did not.
Look at that trade. The category of money that pays more of the bill than loans do, and a quarter of families never opened the door to it. The usual reason for skipping it is a guess that you earn too much to qualify. The form is also the gate for state aid and for a pile of institutional aid that has nothing to do with need, so that guess costs more than it looks like it does.
One more number: 52% of families paid below the published price. The sticker figure on a college’s website is an opening position.
Do this now
File the FAFSA. If you have a student starting in fall 2027, the form is already in its beta window. Filing early matters because some state and institutional aid runs first-come.
Then ask every school on the list, in writing, for a professional judgment review if your income dropped since the tax year the form is pulling from. Federal Student Aid’s handbook says an aid administrator can adjust the inputs to your Student Aid Index for special circumstances like a lost job. They cannot rewrite the formula, and they will not offer this on their own. You have to ask, with documentation.
Then read every aid letter as a price. Grants and scholarships come off the bill. Loans go on it. Plenty of award letters print both under one “aid” total, so add the loan lines back before you compare two schools. More on the education hub.
Verdict: the debt conversation is aimed at the wrong number. Twenty-two percent of the bill is loans. Forty-nine percent is your paycheck and your savings account. Fight the 27% that somebody else pays.
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Sources
- How America Pays for College 2026 (Sallie Mae research report)
- How America Pays for College 2026 Finds Overwhelming Majority of Families Continue to View College as a Valuable Investment (Sallie Mae press release, August 12, 2026)
- Special Cases, 2026-2027 Federal Student Aid Handbook (professional judgment and special circumstances)